Tag Archives: Marketing

Cube Grenades and Four Minute Drugs

Trying to figure out what to bring to beach to read and came across this…  “Ignore Everybody and 39 other Keys to Creativity”,  by Hugh MacLeod who cartoons and writes Gaping Void. The book comes out on the 11th. I am a little bit loving his cube grenades. 

gaping void

His site is sort of a distant cousin to the Post It Note Stories. Hugh draws on the backs of business cards, while Arthur Jones uses Post Its as his primary medium (most noteable to me so far, is “The Four Minute Drug” by Starlee Kine).  He was featured in the This American Life Live movie. Arthur has a new “Whole Story” project, where you can submit one sentence and he will illustrate that “story” on a single Post-It. I just submitted my one sentence, fingers are crossed.

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Kobe Lebron Facebook Vitamin Water

Awesome multi-channel campaign using facebook… 

http://mashable.com/2009/05/25/vitamin-water-kobe-vs-lebron/

Noted comment by John Robinson re facebook…

The only problem I see with the conversation shifting back to the corporate website is that I’m not as likely to consume that content if I have to take the extra step of visit their site. 

I visit Facebook everyday so why not just provide me with company updates there? I’d be more likely to read a company update if it were integrated into my Facebook browsing rather than having to go visit a separate site. I like a lot of brands but I can’t think of any one in particular where I would take time out of the day to go visit their specific community.

Marketing designed for Participation

Of everything I have read thus far, this is the first good visual I have seen that breaks down and the differences between traditional marketing, web or “tradigital” marketing and social media / engagement.

http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html

There is also an interesting comment by Rich Nadwordy below the article:

 

You know what the most intriguing part to me is? That you called the first two “marketing” and the third one “engagement.” Why not social marketing? What’s the difference here? As Duncan Wardle said at WOMM-U in Miami, “Marketing departments will cease to exist. And they’ll be replaced by Engagement Departments.”

 

Star Trek

Got to see an early viewing of the new Star Trek movie yesterday afternoon because Lenovo partnered with Paramount and Intel to do a sweepstakes. Not usually my cup of tea, but thought was very good. VERY action packed. The doctor is funny.

Get Dressed

About a month ago, I went through the arduous task of going through my closet to get rid of anything that was getting repeatedly passed over. I decided that instead of stuffing everything into a trash bag and taking it to goodwill, I would investigate consignment. I had driven past a new place downtown a few days prior and thought I would throw everything in the car and go check it out.

The name of the consignment shop is Get Dressed, and is in an old warehouse in downtown Raleigh. The day that I brought my clothes in, I had the pleasure of talking to Mel Snyder, the owner. I learned that in addition to running Get Dressed,  she is also an architect who had done her thesis on the potentials of co-oping, not just clothes, but lots of different things, like pets and appliances. She told me about how she and a friend of hers share their dog. He has to work in an office during the day, so the dog wanders around with her during business hours until he gets home, and then they trade off. She also shares a vaccum with the neighbors in her apartment complex. We ended up talking for around three hours about how far you could take the concept of co-oping. I love the idea, especially during this time when everyone is having to tighten up the purse strings a bit.

So I dropped by there yesterday to see how things were going, and to see if any of my clothes had sold.

First of all, a week or so prior, the Pepsi people had come by with a mini fridge full of Diet Sierra Mist Ruby Splash  for Get Dressed to give away to customers as a free promotion. In addition, they stocked the back room with a bunch of 12 packs to give away free to each of the individual consigners (there are around 100 of us). I just want to say that I love that Pepsi co is targetting a small, local, business with an individualized promotion like that. I am traditionally a Coke person, but today, Pepsi gets 10 points.

Secondly,  I checked to see if I had a check from everything I had dropped off a month or so ago (I was expecting $20-$30 max.). I had a check from March for $150 and a check from April for $125. Sweet! Of course, I promptly hit the racks, and got some new digs.  I see the cycle beginning to start.

Either way, it made for an excellent Saturday. You can see great pictures of Get Dressed and Mel here.