Marketing designed for Participation

Of everything I have read thus far, this is the first good visual I have seen that breaks down and the differences between traditional marketing, web or “tradigital” marketing and social media / engagement.

http://darmano.typepad.com/logic_emotion/2009/05/social-engagement-spectrum.html

There is also an interesting comment by Rich Nadwordy below the article:

 

You know what the most intriguing part to me is? That you called the first two “marketing” and the third one “engagement.” Why not social marketing? What’s the difference here? As Duncan Wardle said at WOMM-U in Miami, “Marketing departments will cease to exist. And they’ll be replaced by Engagement Departments.”

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s