Of everything I have read thus far, this is the first good visual I have seen that breaks down and the differences between traditional marketing, web or “tradigital” marketing and social media / engagement.
There is also an interesting comment by Rich Nadwordy below the article:
You know what the most intriguing part to me is? That you called the first two “marketing” and the third one “engagement.” Why not social marketing? What’s the difference here? As Duncan Wardle said at WOMM-U in Miami, “Marketing departments will cease to exist. And they’ll be replaced by Engagement Departments.”